Briefing.

Kevin Lilleleht, the Michelin Guide Estonia Sommelier Award winner, is opening his own business: KeWine.

I’ve known Kevin for a while and I’ve always enjoyed working with him. He has a rare mix of calm confidence and real warmth, which is exactly what you want in front of a camera.

After years of building Michelin stars restaurants wine lists, he is now creating something entirely his own, with his own selection and own philosophy.

He needs visual material to launch the brand and to present himself, no longer as a sommelier at someone else’s restaurant, but as the founder and face of KeWine.

Needs.

Visual material to launch the brand and to present himself as the founder and face of KeWine: a guide to flavors.

Shoot:

- environmental portraits
- Kevin with wine

Mood and style.

Warm, confident and refined, but not stiff. Soft low-key light, deep wine-toned shadows, natural textures. The portraits should feel like a conversation with someone you’d trust to pick your next bottle.

Portraits are needed for the website, social media, press, printed materials and the launch campaign.